About Us

‘I-N-D-I-A’.

These five letters bring to mind a vibrant confluence of colours, traditions and creative expression.

India isn’t just a country, it is an emotion – of belonging, and of pride in an ancient culture that has taken many forms across the country.

With the advent of urbanization, however, only a shadow of our glorious past has survived – our traditional art is fighting to stay alive, and is at a risk of being plunged into darkness.

But, being the emotion that ‘India’ is, it could not be suppressed for too long. This poignant emotional connect gave birth to an idea that sparked the name ‘Lal10’, meaning “Lantern” in Hindi.

We are a young team of artists, designers, poets, photographers, engineers and social workers, who are passionate towards reviving the traditional creative art forms of India.

We merge the artistic skills and talents of artisans with modern marketing techniques – thus making these valuable crafts accessible to all. More importantly, we source our products directly from the artisans, skipping the middleman who pockets huge margins for himself.

Through this, we hope to give these talented artisans and creators the respect and rewards that they rightfully deserve.

With our “Lal10” we hope to bring light into the lives of artisans across the country.

Our Team
ceo

Maneet Gohil

Co-Founder & CEO
Delhi College of Engineering,
NITIE Mumbai
Flipkart (CS Strategy)

Sanchit Govil

Sanchit Govil

Co-Founder and COO
Delhi College of Engineering,
NITIE Mumbai
Flipkart (Supply Chain Design)

Albin Jose

Albin Jose

Co-Founder and Vice President
IIT Madras
Avanti Fellows

Puneet Gupta

Puneet Gupta

Digital Industry Veteran
Global CTO
– Brillio
Angel Investor

Aruti Ishrish

Aruti Ishrish

Director (Sales) – Mumbai Region
BITS Pilani, IIM Calcutta

Rohan Argekar

Rohan Argekar

Associate Director (Sales) – Mumbai Region
NMIMS Mumbai

Shubham Panwar

Shubham Panwar

Technology Lead
GB University

Aditya Panwar

Aditya Panwar

UI/UX Lead
GB University

Abhishek Singh

Abhishek Singh

Graphic Design Lead
NIFT Kannur

Deepak Kumar Pathak

Deepak Pathak

Sales Manager – Delhi/NCR Region
Kirorimal College, Delhi University

Ompriya Tripathi

Ompriya Tripathi

Operations Manager – Mumbai Region
NITIE Mumbai

Sparsh Tyagi

Sparsh Tyagi

Associate (Sales) – Delhi/NCR Region
GB University

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